Our Story

Built from the inside.

Earth & Ember started with a simple question: what would hygiene look like if it worked from the inside and the surface together?

Start Your Routine Read The Mission

REFRESH bottle with clinical ingredient texture — REFRESH is the first expression of the Earth & Ember standard.

The origin

A better standard for daily care.

REFRESH began from firsthand experience, repeated testing, and the belief that personal care should feel useful in real life.

Before Earth & Ember had a name, the first formula was being shaped around a real problem. While working in a juice bar, Marco noticed how certain daily ingredients changed the way freshness held across the day, then started testing combinations more intentionally.

The gap was clearest in hygiene. People had products for the mouth and products for the surface, but almost nothing built to start before odor reached breath, sweat, skin, or close-range moments.

“We wanted personal care that worked before the moment your routine had to work harder.”
Marco, Founder

02The insight

The source was earlier.

The first step was missing. Surface products were being asked to meet the whole day after odor had already arrived.

As we studied odor pathways more closely, the direction became clear. Many freshness cues people try to manage externally are influenced before they reach the surface.

The early clue came from chlorophyll-rich daily routines. People noticed cleaner breath, less midday checking, and a quieter daily rhythm. The problem was consistency. Greens were expensive, inconvenient, and difficult to dose with precision.

03What we built

A formula with a standard.

REFRESH was built from a research premise: hygiene starts earlier than the surface.

The formula is not a mood board of green ingredients. Each active has a job, a dose, and a reason to be on the label. Chlorophyll leads the stack. Parsley. Peppermint. Vitamin B2 as the enhancement layer. Zinc. Vitamin C.

The refined formula is the version we take ourselves: six active ingredients built beyond single-active chlorophyll, with every dose shown and customer-facing third-party testing documentation available before purchase.

The idea and first formula were crafted in 2023. Earth & Ember was formally established as REFRESH moved into full production and manufacturing in 2024, then launched publicly for its first customer trial run in 2025. Customer feedback shaped the refined REFRESH formula launching in 2026.

04The point of view

Care has to carry.

Hygiene is not background maintenance. It is one of the ways a person enters the world.

We build with clinical restraint, but the finished product cannot feel medicinal. It has to belong on the counter, in the bag, in the morning ritual.

The Earth & Ember standard starts with internal hygiene: ingredients customers can read, doses customers can see, and proof paths customers can review before they buy.

What we won't do

The standard, kept simple.

Signed by Marco, Founder. Built as a family business, kept close to the people who use it.

We won't add an active to the formula unless it earns its place against the rest of the stack.
We won't hide the dose, weaken the formula, or make the label harder to read.
We won't compromise sourcing, testing, or customer care to make the product easier to sell.
We won't ship a product we wouldn't take ourselves the morning it goes live.

Where to go from here

Built for the morning before the day asks for it.

Start Your Routine How REFRESH works What's inside